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Market Research & Feasibility

Validate Before You Invest.

Data-driven feasibility studies that separate good ideas from expensive mistakes.

Kenekt provides data-driven market research and feasibility studies in Dubai for UAE businesses evaluating new markets, products, or capital investments. Our Go/No-Go analysis integrates technical feasibility, 5-year financial projections, TAM analysis, and competitor pricing to give banks, investors, and business owners the objective evidence they need before committing capital.

The Feasibility Framework

  • Technical Feasibility: Can it be built? What are the supply chain hurdles?
  • Economic Feasibility: Detailed 5-year financial projections including break-even analysis and IRR.
  • Market Feasibility: TAM analysis, competitor pricing, and demand validation.

Frequently Asked Questions

A feasibility study determines whether a proposed business, product, or market expansion is viable before you commit capital. You need one when: a bank or investor requires it as a condition of funding, you are entering a new market or launching a new product line, or you are making a significant capital expenditure and need to stress-test the financial return.

Yes. Most UAE banks and development financing institutions — including Emirates Development Bank and Abu Dhabi Fund for Development — require an independent feasibility study as part of a loan application. Our reports are prepared in the format expected by UAE lending institutions, including market analysis, technical feasibility, financial projections, risk analysis, and a clear recommendation.

We use a combination of top-down and bottom-up methodologies. Top-down starts with total market size from industry reports and government data, then applies segmentation filters. Bottom-up builds from unit economics — price point multiplied by reachable customers. Where the two approaches converge, we have high confidence in the estimate.
Alan Peter Rajan

Alan Peter Rajan

Senior Manager, Transaction Advisory

MSc Financial Management, University of Manchester | MBA, Curtin University

Abhijeet Sharma

Abhijeet Sharma

Senior Advisor, Risk Advisory Services, Kenekt

Chartered Accountant (ICAI) | 18 years: EY, KPMG, Grant Thornton, Mazars, MBG Corporate Services

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